Netflix Co-Founder Marc Randolph on the ‘Best Decision’ the Streaming Giant Ever Made

“We were rapidly going broke becoming successful,” Randolph says of Netflix’s early days

Netflix has come a long way since 1997, from an upstart Blockbuster competitor to a streaming powerhouse with more than 150 million global subscribers. And there aren’t many people better to talk about the early days than Marc Randolph, the company’s co-founder and first chief executive.

Randolph documents the streaming giant’s formative years in his new book “That Will Never Work.”  There’s plenty to cover, including Netflix’s now-infamous pitch to Blockbuster in 2000 to be bought out for $50 million. The Blockbuster execs, Randolph told TheWrap, had a hard time keeping a straight face. (Blockbuster filed for bankruptcy protection in 2010.)

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44