‘Pinkalicious’ Series Being Developed by WGBH

“Curious George” executive producer Dorothea Gillim will oversee production on the animated offering

WGBH is thinking pink with its new foray into children’s programming.

The Boston-based public broadcaster and producer has optioned the rights to Victoria Kann’s bestselling children’s book series “Pinkalicious,” with an eye toward developing an animated series geared toward the three-to-eight-year-old crowd.

For the uninitiated, the “Pinkalicious” books follow a young girl named, yes, Pinkalicious, who uses the color pink as a creative spark that allows her to correspond with fairies, turn trash into a boat-mobile or ride off on a unicorn during soccer practice.

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“We are thrilled to bring WGBH’s expertise in developing book-based series to the incredible world Victoria Kann has created,” said “Curious George” executive producer Dorothea Gillim, who is overseeing the project’s production. “Pinkalicious is a character kids really connect with — she’s an everyday girl who’s confident, knows what she likes, and fancies herself special enough to wear any tiara and wand in her very colorful imagination.”

Launched in 2006, the “Pinkalicious” book series now includes nearly 40 titles, including “Pinkalicious and the Perfect Present” and “Pinkalicious: Eggstraordinary Easter.”