Telemundo was the top-rated Spanish-language network in primetime last week for the advertiser-coveted 18-49 demographic.
Why’s that a big deal? Well, it was actually the first time that the NBCUniversal-owned broadcast network ever accomplished the feat, topping Univision in the process.
From Monday-Sunday, Telemundo outperformed Univision by 2 percent in the main demo. Millennials were on board, too, as adults 18-34 tuned in to Telemundo 5 percent more than Univision for the week beginning July 18.
The claim was staked thanks to the finale of Telemundo’s “El Señor de los Cielos” super series. The premieres of “Silvana Sin Lana,” “Sin Senos Sí Hay Paraíso” and “Señora Acero 3, La Coyote” all pitched in too.
Last week, Telemundo averaged 727,000 viewers from the key 18-49 demo. Univision had 711,000.
Univision did managed to sneak by Telemundo among total viewers by a margin of 4 percent.