Walmart Attempts to One-Up Amazon in Instant Gratification With Same-Day Delivery

Walmart's same-day delivery will require a $10 surchage but no minimum purchase

Last Updated: October 11, 2012 @ 9:06 AM

Walmart is attempting to one-up Amazon in the instant gratification game by offering same-day delivery.

Getty ImagesThe retailing giant will test the service in select areas through the holidays. Christened Wal-Mart To Go, the service will be available in Philadelphia, San Jose, San Francisco, Minneapolis, and parts of Virginia, according to the Wall Street Journal.

It will require a $10 surcharge, but no minimum order is required.

The move is seen as a shot across the bow to Amazon and an attempt by Walmart to corner the market on e-commerce just as it dominates the big box industry. Amazon already offers same-day delivery in a handful of major metropolitan areas.

Shares of Walmart rose .59 percent to $75.83 in early morning trading.