Zenia Mucha, who previously served as Disney communications chief before joining TikTok last year and serving as its chief brand and communications officer, is adding overseeing the company’s marketing to her responsibilities, the Information reports. The current global head of marketing at the social video app, Kate Jhaveri, will exit at the end of September, with Mucha assuming her duties beginning this coming Monday.
Mucha wrote in a message to staff that she and Jhaveri had discussed how to structure TikTok’s marketing function in order to “better meet the needs of the business,” according to the message reported by the Information.