The drama surrounding a 6-year-old Colorado boy -- who was thought to have been swept up in a homemade balloon that made a high-altitude trip across the state -- had the media in its grip.
Live video of the balloon was splashed across cable news -- interrupting lunches in New York – in a scene reminiscent of Baby Jessica but watched with O.J. chase fervor.
And like most live news events these days, it tore up Twitter before the balloon landed at about 3:40 p.m. EDT -- without the boy, whose name is Falcon Heene, inside. (The boy's parents, Richard and Mayumi -- something of amateur storm chasers -- had appeared on the ABC reality series “Wife Swap.”)
The balloon boy story occupied eight of the top 10 topics on Twitter this afternoon:
Colorado
Denver
CNN
#saveballoonboy
Live Video
Falcon
#balloonboy
Wife Swap
The FAA used the media to ask for ideas about how they might bring the balloon down. (As Time magazine's James Poniewozik noted on Twitter, it would've been be the greatest crowd-sourced solution in history.)
A few sample tweets:
@brianstelter KUSA-TV reported at 2p ET that the balloon boy's father called the station "in a panic" and asked if their chopper could help track balloon.
@slate Sheriff's dept tells CNN they're focusing their search for #balloonboy on his family's neighborhood; might not have been in it to begin with
@sepinwall Right on cue, with no info at hand about the fate of the boy and time to fill, MSNBC anchors starting to question the parents' bonafides.
@HitFixDaniel CNN is treating "Wife Swap" as if it's an exotic and unheard-of series, not a show that's been on ABC for nigh on 100 episodes.
@poniewozik Shep on FNC: "If nothing else, we've had a fascinating hour and a half with no commercials, watching a beautiful day in Colorado."
@perezhilton There's nobody inside the balloon!!!! So sad. Where is he???? Hopefully not.... well. You know. Let's hold out hope! #SaveBalloonBoy
The story sent cable news producers scrambling for aviation experts specializing in balloon flights. CNN managed to land a corporate balloon pilot, who appeared on the "Situation Room."
Some television outlets carrying footage of the balloon said on-air that they would show the landing of the balloon on a tape-delay to prevent showing live footage of what could have been the boy's death.
Before he was found alive after hiding in the family's attic, some cable news hosts struggled to strike the right tone. "Short of Superman," Wolf Blitzer asked the pilot, "What could have been done to save that little boy?"
When Falcon was finally discovered alive at 6:10 p.m
