NBC Wins Second Straight 52-Week Season in Key Demographic

CBS finishes first in total viewers

NBC has once again claimed a full 52-week season win in the key 19-49 demographic, averaging a 2.1 rating. CBS topped total viewers for the entire 12-month cycle.

The second straight NBC primetime victory holds even without the Super Bowl 49 mega-boost, which would lower the one-year average by one-tenth of a point.. The network is also poised to come from behind ABC and the NBA Finals to top the summer season itself, thanks to the strong “America’s Got Talent” and “American Ninja Warrior.”

Additionally, the network continued its late-night dominance throughout the measured time period, which included the retirement of David Letterman, as well as the baton-passing from Craig Ferguson to James Corden over on the “Late Late Show.”

Here are the network averages, with one week of delayed viewing still to be counted:
Adults 18-49
NBC : 2.1/7
ABC: 1.9/7
CBS: 1.9/6
Fox: 1.7/6
CW: 0.7/2

Total Viewers
CBS: 9.5 million
NBC: 7.7 million
ABC: 7.1 million
Fox: 5.1 million
CW: 1.8 million

This recently started Sept.-Sept. season will be a tough one for NBC to threepeat, as CBS owns Super Bowl 50. That said, NBC has the Summer Olympics, which helps explain why that network prefers to measure the full 12-month period.

Comments