Target revealed plans on Tuesday to shutter its online streaming service Target Ticket, which launched in 2013.
Comparable Amazon.com, Walmart’s Vudu and Apple’s iTunes, the retail giant’s cloud-based video provider offers up everything from television series like AMC’s “The Walking Dead” to big budget movies like Disney’s “Big Hero 6.” But services will be discontinued for good on March 7.
Target announced the development on its website, explaining the massive U.S. company intends to focus “efforts on other entertainment offerings.”
Target Ticket customers remain able to rent movies for the next few days, but the company said those services will be discontinued on Tuesday. It’s a bit more complicated for customers who purchased movies on Target Ticket, but the company has struck a deal with CinemaNow — a former Best Buy holding — so that customers may continue to access their existing digital libraries.
“We’ve arranged for a new provider, CinemaNow, to provide access to your movies — at no cost to you,” the statement read.
But for customers who don’t wish to bring their business over to CinemaNow, Target seems to be examining other options. “In the coming weeks, [Target.com will provide] more information on this transition and options available to you,” the release read. “We are sorry for this inconvenience.”