Alchemy Acquires ANconnect and Anderson Digital, Creates Alliance With ARC Entertainment

Distributor also agrees to finance the Bentonville Film Festival

Independent film and television distributor Alchemy has acquired the film distribution assets of ANconnect, the physical distribution arm of Anderson Media Corporation, as well as digital film and television distributor Anderson Digital.

Alchemy has also forged a strategic alliance with ARC Entertainment, a media and distribution company that’s billed as “the foremost supplier of faith and family content to Walmart and other national retailers.” Under the agreement, Alchemy and ARC will partner to “optimize and distribute ARC’s media assets.”

“We are alchemists with the vision of uniting storytellers and audiences into one dynamic community,” Alchemy CEO Bill Lee (pictured above) said. “These transactions allow us to close the gaps in our direct relationships with dominant retailers and exponentially grow our digital distribution capabilities globally. Alchemy is now the industry’s leading champion of independent content.”

Under the agreements, Anderson Companies president and CEO Charlie Anderson will become an investor in Alchemy, while Freyr Thor, who until this point had co-owned Anderson Digital, will serve as Alchemy’s senior vice president of product management.

Combined, the deals will expand Alchemy’s annual content flow to more than 1,300 films and 3,000 television episodes. Alchemy will also gain nearly 50 new content partners with properties such as the “Alvin and the Chipmunks” franchise, the “Veggie Tales” franchise, “Rocky and Bullwinkle” and others.

Alchemy has distributed titles such as “Welcome to Me,” “Survivor,” “Elsa & Fred” and “Bernie.”