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Why Alicia Keys, Twenty One Pilots and Donald Glover Are TV’s Social Media MVPs of the Week

The week’s most emotionally reacted-to TV personalities and characters

A “Voice” coach, two musicians from a swing state and FX’s newest auteur got viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers worked up on social media. The data below covers the past seven days (Oct. 5-11) and is drawn from the most emotionally reacted-to broadcast and cable television shows. Because we — and we’re guessing you — need a break from politics, for the purposes of this analysis we excluded presidential debate-related tweets.

Of the 20,574 (Emotional Reactions) ERs on social media surrounding Monday’s episode of “The Voice” on NBC, 16 percent were prompted by judge/coach Alicia Keys, overshadowing Miley Cyrus (12 percent), Adam Levine (9 percent) and Blake Shelton (9 percent).


Of the 54,176 ERs on social media surrounding “Saturday Night Live,” 16 percent were prompted by musical guest Twenty One Pilots (Tyler Joseph and Josh Dun), a duo that hails from Columbus, Ohio, overshadowing guest host Lin-Manuel Miranda (“Hamilton”), who was name-checked in 9 percent of the episode’s ERs.

Of the 23,967 ERs on social media surrounding Tuesday’s episode of FX’s “Atlanta,” 19 percent name-checked series creator and star Donald Glover (pictured). He plays Earnest “Earn” Marks, a manager in Atlanta’s rap music scene, but as we’ve noted in this space before, viewers seem so aware that “Atlanta” is his baby that they’re more inclined to name-check Glover than the character he plays.