Amazon Video and Microsoft Movies & TV will join Disney Movies Anywhere as retail partners alongside iTunes, Google Play and Walmart’s VUDU, TheWrap has learned.
The partnership coincides with the early digital release of Marvel’s “Avengers: Age of Ultron.”
The deal includes support for several new devices including the Microsoft Xbox 360 and Amazon’s Fire tablets, Fire TV and Fire TV Stick. Additionally, free DMA apps will launch for Roku and Android TV on Sept. 15.
With the addition of these new partners, DMA is now available on over 90% of Disney’s digital retail market.
DMA-accessible devices will now include: iOS, Apple TV, Android Mobile and Tablet, select Amazon Kindle tablets, Amazon Fire TV and Fire TV Stick, Microsoft Xbox 360, Google Chromecast and as of Sept. 15, Android TV and Roku, as well as laptop/desktop computers.
The promotion includes a limited-time offer for a free digital copy of Disney/Pixar’s “Monsters, Inc.” with newly-connected retail accounts.
DMA launched on Feb. 25, 2014, with Apple’s iTunes and iOS access. Google Play joined DMA on Nov. 4, 2014, bringing DMA access to Android devices, while Walmart’s VUDU joined on Nov. 18, 2014.
