‘American Idol’ Honcho Simon Fuller Teams up With Island Records Founder

His joint entertainment venture with Chris Blackwell is creatively called Blackwell Fuller, Inc

Simon Fuller, who created "American Idol," has formed a new partnership with Chris Blackwell, the founder of Island Records.

The joint venture — named Blackwell Fuller, Inc. — will work with artists to develop the connection between artists to their fans.

Also read: 'Idol' Vote of Confidence: Creator Will Manage Season 10 Winner

“In the rush to create new media platforms in this incredibly explosive digital age, the business community generally relegates artists to the role of a mere spectator, often at their own expense,” said Fuller.

“We believe we have a unique opportunity to create new-media partnerships directly with the creators themselves and build a new model that will define the path for artists and creators for the new digital age," he said.

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