Anne Globe Joins David Ellison’s Skydance as Chief Marketing Officer

She previously held the same position at DreamWorks Animation

Anne Globe has joined Skydance Productions in the newly created role of chief marketing officer, it was announced Tuesday. Globe will oversee marketing, publicity, branding, licensing and promotion for all Skydance properties, and she will report to Skydance CEO David Ellison.

Globe most recently served as an entertainment consultant working on marketing programs for live-action and animated films. She was also the chief marketing officer for DreamWorks Animation, where she was responsible for overseeing the worldwide marketing of DWA properties including all departments relating to feature films and television marketing, media, public relations, online and events.

While at DreamWorks, Globe also created and implemented the consumer products and promotional campaigns for DWA’s feature films and other creative properties including “Shrek,” “Madagascar” and “How to Train Your Dragon,” as well as managing the company’s long-term relationships with marketing partners such as HP, McDonald’s and General Mills. During her tenure, Globe helped to establish DreamWorks Animation as one of the premiere family entertainment brands worldwide.

“As Skydance continues to grow, we found it crucial to have an in-house executive to oversee all aspects of marketing. Anne’s creative approach, depth of knowledge and wide-ranging experience is exactly what we need to lead Skydance into the future.  We are very lucky to have her,” said Ellison.

“David has built a world class production company and I look forward to working with him and the amazing team at Skydance to continue their expansion into a top tier media and entertainment brand,” added Globe.

Skydance Productions is set for an incredibly busy year with the television comedy “Grace and Frankie” set to debut on Netlix on May 8, and WGN’s drama series “Manhattan” going into its second season of production. On the film side, “Terminator: Genisys” is set to be released on July 1. The company is in production on “Mission: Impossible 5” and “Geostorm,” and will start production on “Star Trek 3” later this year.