Apple’s TV, iPhone and Arcade Announcements Do Little to Move the Needle on Wall Street

Apple TV+ will launch Nov. 1 at $4.99 per month

Wall Street didn’t appear all that impressed with Apple’s annual product reveal event on Tuesday, as shares of the tech and entertainment company remained relatively stagnant after the event wrapped.

Apple CEO Tim Cook announced a Nov. 1 launch date and a $4.99 price tag for Apple TV+, the company’s much-anticipated and talked about streaming service. That positions Apple’s streaming effort ahead of Disney’s in terms of timing, and with a slightly lower cost.

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Trey Williams

Film Reporter covering the biz • • Twitter: @trey3williams

Sean Burch

Tech reporter • • @SeanB44