Awesomeness Co-Heads on Creating Youth-Focused Content: ‘Everyone Relates to High School’

Shelley Zimmerman and Rebecca Glashow weigh in on leading a digital company that’s aiming to grab Gen Z eyeballs

Awesomeness is only getting started, if you ask Shelley Zimmerman and Rebecca Glashow, who were named co-heads of the company after its acquisition by Viacom last year. Indeed, the new bosses plan to double down on digital content that speaks directly to millennials and Gen Z viewers.

Its first Netflix original series, “Trinkets,” about three high school students who meet in a Shoplifter’s Anonymous meeting, is set to debut this Friday and adds to a growing list of Netflix and Hulu movies in production.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44