BestBuy Partnering With CinemaNow

Retail giant will create a new movie downloading service.

Last Updated: November 3, 2009 @ 12:57 PM

Best Buy Inc. is partnering with online video provider CinemaNow to create a new movie downloading service that will be integrated into most internet-connected electronics sold at the store, including televisions, DVD players, computers and phones.

Facing an industrywide decline in physical media, Best Buy has been making an aggressive push into digital. Last year it acquired online music service Napster for $121 million.

The partnership with CinemaNow, which is expected to launch late this year or in early 2010, marks a companion move in online movies and comes as DVD sales are down about 13% so far this year.

Read more at the Los Angeles Times.