Beyonce Invests in Watermelon Water, Not Lemonade

Beyonce is adding a natural watermelon juice drink to her recent series of health-related business ventures

Last Updated: May 5, 2016 @ 10:50 AM

“Lemonade” marked Beyonce’s evolution as an artist, but a different fruit drink may signal her evolution as a businesswoman.

Beyonce, who once signed an endorsement deal with Pepsi, is now making investments in several health-related companies. On Tuesday, she announced that she was investing in World Waters LLC, a drink company that makes watermelon juice, not lemonade.

The drink, which is sold under the vowel-free name WTRMLN WTR, will be sold at all of Beyonce’s shows during her Formation World Tour. According to the company, the drink is made from juice taken from watermelons that aren’t sold at supermarkets and processed at high pressure to preserve nutrients.

Beyonce’s association with the drink began in 2013, when she referenced it in her song “Drunk in Love” with the lyrics “I’ve been drinking watermelon.” The size of Beyonce’s investment was not disclosed.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

Other investments Beyonce has made in health companies include Ivy Park, an athletic gear line, and 22 Days, a vegan diet plan.