“Biggest Little Cook-Off,” a minature food competion series from Levity Productions, is in development at Jeffrey Katzenberg’s Quibi, the streaming upstart announced Wednesday.
Executive produced by Judi Marmel, Johnny Milord and Aron Korney, the comedic competition series will feature two chefs battling it out to see who can make the most mouth watering, single-bite foods that can fit on a dime-sized plate or, in some cases, on a grain of rice.
The news follows a string of announcements from Quibi, which has multiple projects in development like an adaptation of the 1993 thriller “The Fugitive” from Nick Santora and an untitled Liam Hemsworth-led action thriller. Most recently, the company announced a partnership with NBC News to create daily news programming targeted at millennials. The NBC partnership marks the first major producer for Quibi’s curated daily news and information programming called Daily Essentials.
Founded by Katzenberg and headed by Meg Whitman, Quibi closed a $1 billion round of funding in August from investors including as 21st Century Fox, Disney, NBCUniversal, Viacom and WarnerMedia. The service, which will focus on producing and distributing short-form content made for mobile, will launch with a two-tier pricing model: a $4.99 per month ad-supported offer and a $7.99 per month ad-free deal. Whitman says the company has already sold $100 million worth of advertisements ahead of its spring 2020 launch.