Brian Williams’ MSNBC Ratings Grow in Day 2

Anchor sees 15 percent rise in total viewers on his second day of anchoring on MSNBC

Last Updated: September 24, 2015 @ 7:26 PM

Brian Williams‘ ratings on MSNBC on Wednesday were up from his ratings on Tuesday, when the anchor returned from his six month suspension.

During the 3 p.m.-5:30 p.m. time slot, MSNBC averaged 598,000 total viewers and 93,000 viewers in the network’s key adult 25-54 demographic. Williams anchored during the period for the network’s special coverage of Pope Francis’ visit to the United States.

On Tuesday, Williams’ first day on the air since his suspension, the network averaged 526,000 total viewers and 76,000 in the 25-54 demo, meaning he saw a 15 percent increase in total viewers and a 22 percent increase in the demo day to day.

Wednesday was also MSNBC’s highest-rated day in both total viewers and the key demo since the day of the Supreme Court’s decision on same-sex marriage. For the day (9 a.m.-6 p.m.), MSNBC averaged 518,000 total viewers and 93,000 viewers in the 25-54 demo.

Williams anchored Thursday morning from 9 a.m.-12 p.m. and resumed coverage that evening beginning at 5 p.m.

Williams was removed as the managing editor and anchor of NBC’s “Nightly News” in February after it was revealed that he exaggerated claims about his experiences covering the Iraq War.


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