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Broad Green Pictures Hires Steve Nickerson as President of Home Entertainment

Former Summit executives Sandy Friedman and Bobby Gerber have also joined BGP

Broad Green Pictures announced today that Steve Nickerson has joined the company as President of Home Entertainment and will build and manage the company’s new division which will execute DVD, digital, and television sales. Previous Summit team-members with Nickerson- Sandy Friedman and Bobby Gerber- have also joined BGP; Friedman as Executive Vice President of Home Entertainment Operations; and Gerber as Senior Vice President of Home Entertainment Sales.

“The ways in which consumers experience films continue to evolve, as do the expectations of both the existing, traditional customers as well emerging platforms that we will partner with to bring Broad Green Pictures films to consumers,” said Nickerson, “Building an organization that recognizes and rapidly responds to the changing demands of the marketplace is a challenging, yet simultaneously fantastic opportunity, which is enhanced exponentially when done within the greater Broad Green Pictures team, where the foundation of innovation and operational excellence is already well established. The ability to work with Gabriel and Daniel to build an independent studio that will enable the realization of their unique visions for bringing film entertainment to consumers is truly exciting.”

Nickerson will serve on the company’s green-light committee, and report directly to CEO Gabriel Hammond.

“Steve possesses absolutely unparalleled experience in business building and execution in home entertainment,” said Gabriel Hammond, CEO of BGP, and Daniel Hammond, BGP Chief Creative Officer. “He will provide such incredibly strong leadership and create a tremendous platform for innovation- we couldn’t be more excited to welcome him, Sandy, and Bobby to the Broad Green family.”

The home entertainment division includes the development and distribution of hard goods (DVD/Bluray), setting up and managing cable/satellite VOD partners (such as DirectTV, Dish Network, InDemand, etc.) and internet based transactional relationships (such as iTunes, Amazon, GooglePlay, etc.). It also incorporates all other ancillary channels (Pay TV, SVOD, “free TV”). The Broad Green Home Entertainment team will be partnering directly with customers buying and marketing departments to integrate bespoke marketing and product plans throughout these channels. They will also develop and manage third party vendor relationships that will allow Broad Green Pictures to service the ancillary channels progressively and at the highest possible standards of quality.

Nickerson was most recently President of Millennium Entertainment where he oversaw the sales, marketing and distribution departments.  Nickerson joined Millennium from Summit Entertainment where he served as President of Home Entertainment, after building the division from the ground up. He was responsible for development, sales, marketing and distribution of all physical and digital home entertainment products and achieved over $1 billion in net sales in less than four years. Prior to Summit, Nickerson held several positions at Warner Home Video, including Worldwide Vice President of DVD Marketing and Senior Vice President of U.S. Sales.

As Executive Vice President of Operations Sandy Friedman will oversee for all operational aspects of the home entertainment businesses, including, but not limited to the creation of all masters for physical products (DVD/BD), the replication and distribution of products to retail and distribution customers, the order to cash processes, return product processes, warehousing and inventory control.

Friedman comes to Broad Green from Cinedigm where he held the same role. Prior to Cinedigm, he led the home entertainment operations function at Summit Entertainment. Prior to Summit, Friedman was Vice President of Content of Operations at Netflix.  He joined Dreamworks SKG in 1998 as head of worldwide operations, where he remained for 10 years.  Friedman has also worked in various roles at Turner Home Entertainment, Warner Home Video, and Paramount Home Video.

As Senior Vice President of Sales, Bobby Gerber will manage all sales and account management activities for Wal-Mart and its associated companies (VUDU, Sam’s), Amazon, and other accounts and will work closely with other platform sales executives to maximize performance in the overall market for each individual title/property.

Gerber joins BGP from ARC Entertainment where he was the Executive Vice President and General Manager. While at ARC Entertainment, Gerber was responsible for development and execution of its retail strategy.  Prior to ARC, Gerber was Executive Vice President and General Manager of Home Entertainment at Summit Entertainment.  Previously, he worked ten years with Warner Bros as a sales executive in its home entertainment division, as well as Toshiba where he was a regional sales manager.

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