Bruce Jenner Still a 'Respected Member of Team Wheaties,' Cereal Company Says

Good news, Bruce Jenner: Wheaties has your back as you make the transition of a lifetime.

General Mills, the company behind the cereal dubbed the “Breakfast of Champions,” has voiced its support for the former Olympian, who recently announced he’s transitioning from male to female.

“Bruce Jenner continues to be a respected member of Team Wheaties,” a spokesman for General Mills told TheWrap in a statement on Thursday.

See photo: See Bruce Jenner Pose in New Picture With Ex-Wives

Jenner famously appeared on the Wheaties box in the 1970s at the apex of his Olympic fame.

Last week, Jenner, 65, revealed his transition to Diane Sawyer on ABC’s “20/20,” telling Sawyer, “Yes, and for all intents and purposes, I am a woman.”

Jenner added, “It’s going to be tough. I’ve been thinking about this day forever and what I should do with my life … How do I tell people what I’ve been through? Today is that day, and I get to choose.”

See photo: Bruce Jenner eBay Memorabilia Prices Boosted by Diane Sawyer Interview

In the days since his revelation, Jenner has received support on multiple fronts, with GLAAD saying that Jenner’s journey “will impact and inspire countless people.”

The impact has also been felt in the marketplace; as reported by TheWrap, the price of Jenner-related memorabilia has skyrocketed on eBay since his “20/20” interview. That includes, yes, the Wheaties boxes that Jenner appeared on, with one box listing a price of $265 this week.

Definitely something to chew on.

The Transformation of Caitlyn Jenner: From Olympic Gold Medalist to Vanity Fair Trans Cover Star (Photos)

Caitlyn was born Bruce Jenner was born on October 28, 1949 in Mount Kisco, New York. She earned a football scholarship to Graceland College, but a knee injury stopped her from pursuing it. Then, she veered towards decathlon and graduated in 1973 with a degree in physical education.
Where are they now – Bruce Jenner by Fan Fuego
At the Summer Olympics in Montreal, Canada, in 1976, Jenner placed first in the decathlon, setting the world record of 8,616 points and seen here crossing the finish line.
Where are they now – Bruce Jenner by Fan Fuego
In 1976, Jenner was awarded the James E. Sullivan award presented to the "outstanding amateur athlete in the United States."
Where are they now – Bruce Jenner by Fan Fuego
Jenner speaking at the 2001 Service America Awards Presentation Ceremony on June 11.
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Jenner took part in the Celebrities Race to Make Dreams Come True in August 23, 2003.
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Jenner and her two daughters, Kendall and Kyle, at the film premiere of the "Teacher's Pet" on January 12, 2004.
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Jenner and now ex-wife Kris at the HollyRods Designcure 7th Annual Benefit on July 9, 2005.
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Jenner at the 2006 ESPY Awards on July 12.
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Jenner and family at the "Keeping Up With The Kardashians" premiere on Oct. 9, 2007.
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Jenner and family at the "Keeping Up With The Kardashians" Season 2 Launch on March 19, 2008.
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Jenner attended the event where Lamar Odom launched Rich Soil at Kitson LA on October 21, 2009.
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Jenner and ex-wife Kris at the Endless Youth & Life Store Opening Celebration, November 11, 2010.
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Jenner with ex-wife Kris at the City of Hope Honors Shelli and Irving Azoff with the 2011 Spirit of Life Award event on May 7, 2011.
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Jenner at the 5th Annual George Lopez Celebrity Golf Classic on May 7, 2012.
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Jenner at the Annual Charity Day Hosted by Cantor Fitzgerald and BGC on September 11, 2013. Here, Jenner looks younger, and is sporting a longer hair do.
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At the time, this was one of the most highly-talked about photos of Jenner, taken in January of 2014. Here, she was seen wearing a bandage around her throat, which many speculated was because she had her Adam's apple reduced.
AMTV
Jenner at the 13th Annual Michael Jordan Celebrity Invitational Gala on April 4, 2014.
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The former Olympian introduced herself as Caitlyn Jenner in an exclusive cover shoot for the July 2015 issue of Vanity Fair magazine.
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The athlete formerly known as Bruce underwent dramatic changes to both her public image and physical appearance leading up to the announcement of her transition

Caitlyn was born Bruce Jenner was born on October 28, 1949 in Mount Kisco, New York. She earned a football scholarship to Graceland College, but a knee injury stopped her from pursuing it. Then, she veered towards decathlon and graduated in 1973 with a degree in physical education.

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The Transformation of Caitlyn Jenner: From Olympic Gold Medalist to Vanity Fair Trans Cover Star (Photos)

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