CAA has stepped in to represent World Wrestling Entertainment in a multimillion dollar TV rights sale, joining longtime representative WME at the table, multiple individuals told TheWrap.
WWE is seeking a deal worth up to $400 million, media reports said in March, as their current agreement with NBCUniversal’s USA Network draws to a close.
But WME is currently shopping the same rights for UFC, the mixed martial arts franchise it owns — directly competing with WWE.
The move to bring in CAA was initiated by WME to secure a “checks and balances” system for the deal, an agency insider told TheWrap. Two others close to the talks said that Endeavor, the parent company of WME, had a conflict because it bought the mixed martial arts franchise last summer for $4 billion.
Reps for CAA and WME declined to comment. A WWE spokesperson said it would continue a “longstanding partnership with WME as well as working relationships with other agencies and strategic advisors around the world.”
Endeavor, led by CEO Ari Emanuel and Executive Chairman Patrick Whitesell, has reportedly been seeking a slightly larger rights package for UFC, around $450 million. The agency insider disputed that figure.
Endeavor’s splashy conquest made waves last August, but the company has done little to leverage its asset thus far. Emanuel met with ESPN, Turner Sports, CBS and NBC to take on the UFC package for the nine-figure sum, according to one report. No one bit, and analysts put the deal’s value closer to $200 million.
Emanuel also lassoed in his talent agency, touting star clients like Ben Affleck, Calvin Harris, Mark Wahlberg and Serena Williams as members of the new “UFC Ownership group.”
Declining performance for UFC is probably not helping the licensing pitch. Currently in the last phase of its broadcast deal with Fox TV, a January bout brought the franchise to a new ratings low. In the franchise’s defense, its top stars are only viewable in a pay-per-view format when they fight. As of February, Amazon is offering those matches, or “tier one” fights, on its prime video service. The broadcast TV content features mid-career MMA fighters.
Speaking of, UFC has also lost marquee stars like Ronda Rousey — who signed with WWE — and seemingly inactive troublemaker Conor McGregor.
“They are not a leader in the industry, and they have not figured out how to cultivate those characters,” the sports insider added
Tony Maglio contributed to this report.
Every WWE Champion Ever, Ranked by Number of Reigns (Photos)
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is again WWE Champion, thanks to a little outside interference from Roman Reigns and Paul Heyman at the 2022 WWE Royal Rumble.
After a Brock Lesnar F-5 K.O.-ed the referee on Saturday, Jan. 29, Reigns ran in with a devastating spear. He then demanded the WWE Championship belt from Heyman, who obliged. The title itself delivered the final blow to Brock. All Lashley had to do was muster a cover.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
WWE
Rank: 32 (tie)
Wrestler: Kofi Kingston
# of Reigns: 1
The power of positivity.
Rank: 32 (tie)
Wrestler: Jeff Hardy
# of Reigns: 1
The un-"Broken" half of the Hardy Boyz has had the more storied singles career.
Rank: 32 (tie)
Wrestler: Bray Wyatt
# of Reigns: 1
The Fiend used to go by "Husky Harris" -- we'd say this run is working out better for him.
Rank: 32 (tie)
Wrestler: Sgt. Slaughter
# of Reigns: 1
Camel Clutch, Cobra Clutch -- whatever "C"-animal it was, it hurt.
Rank: 32 (tie)
Wrestler: Dean Ambrose
# of Reigns: 1
And "The Lunatic Fringe" pulled this off while wearing jeans.
Rank: 32 (tie)
Wrestler: Chris Jericho
# of Reigns: 1
You're a "stupid idiot" if you didn't know this guy made "The List."
Rank: 32 (tie)
Wrestler: Eddie Guerrero
# of Reigns: 1
Generally considered one of the best ever to have done it held the big-boy belt for 133 days.
Rank: 32 (tie)
Wrestler: Jinder Mahal
# of Reigns: 1
The "Modern-Day Maharaja" dropped the title to A.J. Styles.
Rank: 32 (tie)
Wrestler: John "Bradshaw" Layfield
# of Reigns: 1
JBL has taken his heel persona from the ring to the announce table. Never without a cowboy hat, Layfield thankfully leaves his lariat clothesline at home.
Rank: 32 (tie)
Wrestler: The Ultimate Warrior
# of Reigns: 1
The muscle-bound maniac who handed Hulk Hogan his first-ever "WrestleMania" loss died after suffering a heart attack three days after being inducted into the WWE Hall of Fame.
Rank: 32 (tie)
Wrestler: "Superstar" Billy Graham
# of Reigns: 1
"Superstar" Billy Graham was a bodybuilder and buddy of Arnold Schwarzenegger. Yeah, blame Graham's body for Jinder Mahal's run.
Rank: 32 (tie)
Wrestler: Kevin Nash
# of Reigns: 1
You mean Tarzan from "Magic Mike"?!?!? Yes, yes we do.
Rank: 32 (tie)
Wrestler: Pedro Morales
# of Reigns: 1
History lesson: Back in the WWWF days, Morales became the first guy in wrestling history to win all three of the major men's titles -- the WWF Championship, the Intercontinental Championship and the WWF Tag Team Championship -- in the company.
Rank: 32 (tie)
Wrestler: André the Giant
# of Reigns: 1
The tales about André the Giant sometimes feel as tall as he was.
Rank: 32 (tie)
Wrestler: The Iron Sheik
# of Reigns: 1
This guy is as big a hit on Twitter as he was in the ring.
Rank: 32 (tie)
Wrestler: Kane
# of Reigns: 1
You wouldn't know it by looking at him, but Kane, now mayor of Knox County in Tennessee, is one of the smartest Superstars in WWE history.
Rank: 32 (tie)
Wrestler: Rey Mysterio
# of Reigns: 1
We're not going to talk about how ridiculous the setup to his finishing move, "The 6-1-9," became. This is a happy list.
Rank: 32 (tie)
Wrestler: Stan Stasiak
# of Reigns: 1
Unfortunately Stasiak only held the belt for nine days.
Rank: 32 (tie)
Wrestler: Rob Van Dam
# of Reigns: 1
One of the most popular ECW wrestlers of all-time, RVD has brought his three initials to seemingly every pro-wrestling promotion with three initials.
Rank: 32 (tie)
Wrestler: Ivan Koloff
# of Reigns: 1
The "Russian Bear" was actually Canadian.
Rank: 32 (tie)
Wrestler: Buddy Rogers
# of Reigns: 1
Rogers was kinda-sorta the first champion in the company. It's complicated -- ask Killer Kowalski and Bruno Sammartino.
Rank: 32 (tie)
Wrestler: Vince McMahon
# of Reigns: 1
Hell, Mr. McMahon runs the damn company -- of course he made this list.
Rank: 32 (tie)
Wrestler: Big E
# of Reigns: 1
Big E has had a big career -- both as a singles performer and a member of The New Day.
Rank: 16 (tie)
Wrestler: The Miz
# of Reigns: 2
The kid from "The Real World" made good on his over-the-top MTV promos. One of the best on the mic, Miz has been holding down the Intercontinental Championship more than any other Superstar of the past few years.
Rank: 16 (tie)
Wrestler: Drew McIntyre
# of Reigns: 2
Scottish Psychopath joined the WWE Champions' and two-timers club all in 2020.
Rank: 16 (tie)
Wrestler: Batista
# of Reigns: 2
Guardian of the Galaxy, defender of WWE Championship.
Rank: 16 (tie)
Wrestler: The Big Show
# of Reigns: 2
You can't miss this two-time champ -- not even in a mega-arena.
Rank: 16 (tie)
Wrestler: A.J. Styles
# of Reigns: 2
"The Phenomenal One" held the belt for 371-straight days, which is a record for a "SmackDown" wrestler.
Rank: 16 (tie)
Wrestler: Alberto Del Rio
# of Reigns: 2
Si! Si! Si! Si! Si! Si! Si!
Rank: 16 (tie)
Wrestler: Sycho Sid
# of Reigns: 2
It was a long way down from Shawn Michaels' former bodyguard's power-bomb.
Rank: 16 (tie)
Wrestler: "Nature Boy" Ric Flair
# of Reigns: 2
If you haven't watched ESPN's "30 for 30: Nature Boy," do that. Oh, and look up Flair's ridiculous NWA runs too.
Rank: 16 (tie)
Wrestler: Sheamus
# of Reigns: 2
Master of the Brogue Kick, Rocksteady in the "Ninja Turtles" movies -- which is the greater accomplishment?
Rank: 16 (tie)
Wrestler: Seth Rollins
# of Reigns: 2
He's BURN(ed) IT DOWN more than once.
Rank: 16 (tie)
Wrestler: Yokozuna
# of Reigns: 2
That belt needed a few extenders to fit around the sumo.
Rank: 16 (tie)
Wrestler: CM Punk
# of Reigns: 2
Let's just say he was a little less successful in the UFC -- but maybe an AEW run?
Rank: 16 (tie)
Wrestler: Randy "Macho Man" Savage
# of Reigns: 2
Before he snapped into Slim Jims, the "Macho Man" was snapping dudes in half.
Rank: 16 (tie)
Wrestler: Bob Backlund
# of Reigns: 2
Backlund couldn't "Make Darren Young Great Again" -- or even keep the guy employed -- but the master of the cross-face chicken wing had a pretty incredible career of his own.
Rank: 16 (tie)
Wrestler: Bruno Sammartino
# of Reigns: 2
Google him, kids.
Rank: 16 (tie)
Wrestler: Bobby Lashley
# of Reigns: 2
Lashley just looks like the guy who should be champion.
Rank: 13 (tie)
Wrestler: Mankind
# of Reigns: 3
Mick Foley nearly killed himself to raise these titles.
Rank: 13 (tie)
Wrestler: Roman Reigns
# of Reigns: 3
The Head of the Table may make the top of this list when all is said and done.
Rank: 13 (tie)
Wrestler: Shawn Michaels
# of Reigns: 3
Before he found God, the "Heartbreak Kid" found jaws with his foot, popularizing the Superkick.
Rank: 9 (tie)
Wrestler: Daniel Bryan
# of Reigns: 4
Fellow fan-favorite Superstar is now in AEW with CM Punk.
Rank: 9 (tie)
Wrestler: Edge
# of Reigns: 4
On this day, you can see clearly... that Edge is one of the best to ever lace up.
Rank: 9 (tie)
Wrestler: The Undertaker
# of Reigns: 4
The Dead Man is truly a living legend.
Rank: 9 (tie)
Wrestler: Kurt Angle
# of Reigns: 4
Top 10, it's true -- it's damn true.
Rank: 8
Wrestler: Bret "Hitman" Hart
# of Reigns: 5
The best there is, the best there was, and the best there ever will be.
Rank: 5 (tie)
Wrestler: Hulk Hogan
# of Reigns: 6
Hulkamania was real. Then again, so was Gawker at one point.
Rank: 5 (tie)
Wrestler: "Stone Cold" Steve Austin
# of Reigns: 6
On the Mt. Rushmore of all-time greats, and that's the bottom line.
Rank: 3 (tie)
Wrestler: The Rock
# of Reigns: 8
He may be Dwayne Johnson now, but he'll always be "The Rock" to us.
Rank: 3 (tie)
Wrestler: Triple H
# of Reigns: 8
Boss of The Authority and former DX member has two words for the other guys on this list. We can't reprint them.
Rank: 2
Wrestler: Randy Orton
# of Reigns: 10
The Viper has RKO'd a lot of dudes outta nowhere.
Rank: 1
Wrestler: John Cena
# of Reigns: 13
U Can't See Him.
1 of 55
From Buddy Rogers to Bobby Lashley, here are all the guys from the old WWWF and WWF days — and beyond
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is again WWE Champion, thanks to a little outside interference from Roman Reigns and Paul Heyman at the 2022 WWE Royal Rumble.
After a Brock Lesnar F-5 K.O.-ed the referee on Saturday, Jan. 29, Reigns ran in with a devastating spear. He then demanded the WWE Championship belt from Heyman, who obliged. The title itself delivered the final blow to Brock. All Lashley had to do was muster a cover.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
