The most important job of a sportscaster is knowing who won the competition.
Unfortunately, Canadian announcer Elliotte Friedman failed on that front when he mixed up Michael Phelps and Ryan Lochte during CBC’s live broadcast of the men’s 200 meter individual medley swimming race at the Rio Olympics on Thursday.
“Finally, he’s going to do it! Ryan Lochte is going to beat Michael Phelps in this event in the Games!” Friedman proclaimed, according to the Toronto Star.
Hmmm, no — actually, Phelps smoked the competition and pulled away from the rest of the field to touch the wall almost two seconds ahead of his next-closest rival, Japan’s Kosuke Hagino, to win his fourth gold medal at the Rio Games and the 22nd gold of his career.
As for Lochte, the grey/green-haired U.S. swimmer came in a disappointing fifth.
“I’m sorry everyone. I blew it. No excuses,” Friedman tweeted after the gaffe.
While he got a great deal of support for the honest mistake and subsequent humble apology, the respected sports journalist also got a solid dose of good-natured ribbing on social media.
See the tweets below.
Very embarrassing moment for the CBC commentators! pic.twitter.com/Ffj2wQVr6O
— Paul Bishop (@yyzpalacefan) August 12, 2016
I'm sorry everyone. I blew it. No excuses
— Elliotte Friedman (@FriedgeHNIC) August 12, 2016
— Darrell (@SpiderDarrell) August 12, 2016
I didn't see it, but I know few people more professional, or better, than @FriedgeHNIC. He'll take this harder than anybody.
— Bruce Arthur (@bruce_arthur) August 12, 2016
Steve Harvey is cackling and rolling a blunt. #ElliotteFriedman
— Jason Whitlock (@WhitlockJason) August 12, 2016
Just catching up to the @FriedgeHNIC bobble last night. No big deal. He'll go through the repechage and still win gold for his great work
— Chris Cuthbert (@CCtsn) August 12, 2016
It can happen to anyone @FriedgeHNIC and you'll be laughing about it in no time. Handled it like a pro.
— Max Domi (@max_domi) August 12, 2016
If there is one person in the business who doesn't need people standing up for him it's @FriedgeHNIC. Hasn't stopped dozens from doing so.
— Scott Burnside (@ESPN_Burnside) August 12, 2016
Having once and ONLY once tried to call a swim meet (on radio) all empathy to @FriedgeHNIC. Hang in there, Brother.
— Keith Olbermann (@KeithOlbermann) August 12, 2016
@FriedgeHNIC Elliote. We've not met. But we heard from all in Canada how amazing you are. Such an easy mistake to make. You'lll ride again
— Men in Blazers (@MenInBlazers) August 12, 2016