Just trademark it.
That’s the plan for former NFL quarterback Colin Kaepernick, as his company, Inked Flash, has filed to trademark a black and white image of his likeness that can be used for several reasons, including TV and movie gigs.
The application first showed up on the U.S. Patent and Trademark Office website on Wednesday, despite being filed last Friday. Kaepernick plans on using the picture of his face and hair on a myriad of products, according to the filing, from shampoo bottles to lampshades to backpacks to coffee mugs.
Here’s a look at the likeness Kaepernick filed to trademark:
The application said the image could also be used for “providing classes, workshops, seminars and camps in the field of self empowerment and awareness to properly interact with law enforcement,” along with the “production of television shows and films.”
Kaepernick hasn’t played in the NFL since 2016, when he became the face of the national anthem protests.
“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick said at the time. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”
Despite his absence from the gridiron, Kaepernick recently spearheaded Nike’s 30th anniversary of its “just do it” marketing campaign, complete with a fresh TV commercial.