Following reports that Comcast plans to withdraw its bid to merge with Time Warner Cable, the stock market withdrew some confidence — and money.
Comcast’s stock (CMCSA, pictured below) enjoyed an immediate rise following the morning’s opening trading bell, before flattening out for most of the day. At 3:20 p.m. ET, soon after Bloomberg first reported the news, the share price completed another dramatic spike, jumping to $60.71 per share.
However, it went down just as quickly as it ascended, closing at $59.23. While that’s a material sudden dip, the ultimate drop was still above both the stock’s previous close of $58.76 and open of $58.59.
Time Warner Cable’s stock (TWC, pictured above) saw a similar path on Thursday, eventually jumping to $151.65 per share at 3:13 p.m. ET, before falling to $148.82 by the 4 p.m. bell. That closing price was still up almost two bucks from the open of $146.99, but down from the prior close.
Bloomberg TV first reported the news of the called-off merger at 3 p.m. ET.