Vogue has hired Robert Semmer, a former SVP at Premier Music Group, as its VP of video, the company announced Monday morning.
Semmer will be based in New York and report to Croi McNamara, senior vice president of programming for Condé Nast Entertainment (CNE), the company’s studio that produces content across digital, social, virtual reality, film, and television.
“Robert’s creativity and brilliant storytelling ability will be assets to our growing video business,” McNamara said. “His unique track-record of engaging audiences will continue to grow Vogue’s popular video channels.”
Semmer will attempt to build off of Vogue’s growing success in digital video by producing new content for the brand’s programming slate. Some of Vogue’s most popular digital series include “73 Questions” (671 million lifetime views) and “Beauty Secrets” (441 million lifetime views). In 2018, Vogue’s video channels had 2 billion views across all platforms, including 468 million views on YouTube.
Prior to Vogue, Semmer served as senior vice president and head of content at Premier Music Group, where he oversaw and managed content creation and content strategy for brands and labels. Prior to Premier, Semmer worked at Vice Media, Adidas, Nike, and Universal Records.