CoverGirl Debuts First-Ever Male CoverBoy Spokesmodel

James Charles, 17, will make history by working with brand ambassador Katy Perry to promote the cosmetics company

Last Updated: October 12, 2016 @ 10:34 AM

Easy, Breezy, Beautiful … CoverBoy?

CoverGirl has broken ground in terms of gender equality with the announcement of the cosmetic company’s first ever male spokesmodel.

James Charles, 17, from Bethlehem, New York, is set to make history by becoming the first male ambassador for the cosmetics giant in its nearly 60 years as a brand, Time reported.

CoverGirl made the announcement via an Instagram video Tuesday: “It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family.”

It’s official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. ❤️ Show your support for James by regramming his COVERGIRL vid using #COVERGIRLJames!

A video posted by COVERGIRL (@covergirl) on

Charles is a senior in high school who is also a make-up artist — and he already has 430,000 Instagram followers, which will no doubt explode in the upcoming days.

He will now work with brand ambassador Katy Perry, who also shared the good news with her 58.6 million followers on Instagram.

With a full face of flawless make-up that makes him look even more glam than the pop star, Charles already looks like he fits right in with the popular brand.

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl,” he wrote in his own Instagram announcement. “First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand.”

See his debut photo below.

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ??????’? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ???? Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jcharlesbeauty) on