Cross Media NYC Adds Roger Keating to Main Panel

Hearst TV executive will speak on realities of cross-media integration at March 10 event

Veteran media executive Roger Keating has joined the lineup of speakers at the inaugural Cross Media NYC conference, to be held March 10 from 6 to 9:30 p.m. at New York’s Scholastic Theater.

Keating, who is senior Vice President of Hearst Television and former head of cable at Comcast and Time Warner, will be a featured speaker at the conference’s panel "Melting the Silos: The Reality of Cross-Media Integration." Participants include HollywoodLife.com’s Bonnie Fuller, Ubisoft’s Mathieu Ferland, RIM/BlackBerry’s Alistair Mitchell and Digitas’ Ashley J. Swartz.

Cross Media NYC also has added three technology companies to present cross-media product demonstrations: 

– MultiTouch Ltd., which specializes in high-definition LCD displays, will present its advanced technology. Its MultiTouch cell and boxes are used in markets such as retail businesses, advertising, exhibitions, museums and design. MultiTouch’s CEO Petri Martikainen will showcase the product. 

– Milabra, a pioneer in online image analysis, will demonstrate its proprietary technology in the pattern recognition field. The company creates audience verticals based on visual content and provides agencies, marketers, publishers, data platforms and ad networks with image analysis, media buying and brand safety verification solutions for online advertising transactions. Sam Cox, CEO of Milabra, will be on hand to reveal the technology, developed by MIT scientists. 

– SocialTALK, an innovative tool that allows companies and brands to more effectively create, publish and measure their social media content strategy, will be unveiled by Michael Scissons, CEO of Syncapse.

Founded by veteran digital media executive Gavin McGarry and event producer Jennifer Harkness, Cross Media aims to provide a forum to specifically look at ways to incorporate cross media into business models.

For more information, visit the Cross Media NYC website.