Dallas Cowboys Owner, Virgin Boss Partner for KAABOO Texas Music Festival at AT&T Stadium

Jerry Jones and Richard Branson are backing the festival that will take over the Cowboys’ stadium May 3-19, 2019

Last Updated: April 10, 2018 @ 4:53 PM

What do you get when two billionaires join forces to make sweet music together? The KAABOO Texas festival held at one of NFL’s swankiest stadiums next year.

Dallas Cowboys owner Jerry Jones is partnering with KAABOO to expand the brand into Texas. KAABOO — founded by entrepreneur Bryan Gordon — is also backed by British business, music and airline mogul, Richard Branson, whose entertainment arm, Virgin Produced, is a sister company to KAABOO.

While no headline acts have been announced yet, it is safe to assume that everything will be bigger in Texas when KAABOO takes over AT&T Stadium May 3-19, 2019.

The collaboration with Jones marks the first time an NFL franchise has teamed up with a live entertainment festival to unite the worlds of sports and music.

“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us,” Stephen Jones, Dallas Cowboys COO said. “KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event.”

With a capacity of 100,000, AT&T Stadium has hosted such huge events WWE WrestleMania, the Super Bowl, NBA All-Star weekend and the upcoming 2018 NFL Draft.

The KAABOO festival has previously been held in San Diego at the Del Mar racetrack and recently announced a destination event in Grand Cayman in 2019. The 2018 lineup for San Diego includes Katy Perry, The Foo Fighters, Halsey, Craig Ferguson, Nick Offerman and Pete Holmes.

Along with music, the festival will feature arts, dining, craft cocktails, comedy and a Vegas-style day/night club.

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