Are “It’s Always Sunny in Philadelphia” fans about to embrace boy band One Direction?
Thanks to the smart PR move of casting Danny DeVito — a.k.a. Frank Reynolds — in their new music video (above), the fellas have drastically improved the chances of expanding their fan base beyond the legions of screaming tweens, teens and women who already love them.
DeVito joins Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson in the California desert to “direct” the music video for their latest single, “Steal My Girl.”
“Gentlemen, why are we here? We’re here in the name of art. We’re here to commit ourselves to a higher form of expression,” DeVito tells the British group. “I’ve seen your work. Today we’re going to take it to a new level.”
Although DeVito has racked up a number of directing credits, including “Throw Momma From the Train,” “Matilda” and “Death to Smoochy,” he did not actually direct the video. Those honors go to Benjamin and Gabe Turner.
If DeVito fans are allergic to pop music, they can always watch it on mute.
“Steal My Girl” is the lead single from One Direction’s fourth album, “Four,” which will be released Nov. 17.