Darren Aronofsky’s newly launched AI-driven studio venture Primordial Soup has partnered with Google DeepMind to produce short films.
The first project, Eliza McNitt’s “Ancestra,” premieres next month at the Tribeca Film Festival. Watch the trailer below. The film, starring SAG-AFTRA actors blends live action with imagery created by gen AI tech.
The film, starring SAG-AFTRA actors blends live action with imagery created by gen AI tech. The film premieres as the festival on June 13, and it will be followed by a panel moderated by Aronofsky featuring the filmmakers.
“Filmmaking has always been driven by technology. After the Lumiere Brothers and Edison’s ground-breaking invention, filmmakers unleashed the hidden storytelling power of cameras,” Aronofsky said in a statement. “Later technological breakthroughs – sound, color, vfx – allowed us to tell stories in ways that couldn’t be told before. Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling.”
“With ‘Ancestra,’ I was able to visualize the unseen, transforming family archives, emotions, and science into a cinematic experience that feels both intimate and expansive,” McNitt added.
The announcement was made at Google’s I/O event. Google also unveiled an advanced new gen-AI editing called Flow, and its latest generative video model called Veo 3. Google DeepMind provided Primordial Soup access to the company’s new tools.
Two additional films are in the works and will explore other new applications of Veo 3.