‘Deadpool’ Lampoons Erectile Dysfunction Ads to Promote Blu-ray Release (Video)

Ryan Reynolds unveils new promo skit featuring Deadpool enjoying something that lasts longer than four hours

Last Updated: May 6, 2016 @ 5:24 PM

There’s no question that Ryan Reynolds loves being Deadpool — and he even thinks Marvel’s smart-aleck antihero character can improve your sex life.

“Deadpool” made $761 million worldwide during its theatrical run, and a good chunk of that success is owed to the incredible viral skits that allowed moviegoers that had never heard of the character to get to know his irreverent humor.

Now Reynolds and the “Deadpool” team are doing it all over again to promote the film’s release on Blu-ray, with the star sharing a new promo video on social media featuring Deadpool in a parody of erectile dysfunction ads. The video already has nearly 11 million views on Reynolds’ Facebook page in less than 24 hours.

Deadpool and his girlfriend spend the skit doing the kind of hammy romantic things that couples have been doing in Viagra and Cialis ads for years: woodworking, gardening, hiking, having romantic dinners, etc. Over the footage, Reynolds does a perfect imitation of a medication commercial voiceover.

“You’re closer now than ever,” Reynolds says in the video. “‘Deadpool’ on Blu-ray helps you be ready anytime. Ask your doctor if your heart is healthy enough for ‘Deadpool’ on Blu-ray.

“If you experience joint pain, easy bruising, vomiting or clay-colored stool, stop watching ‘Deadpool’ immediately,” he continued. “If you experience hair loss, skin sores and irritability, you may actually be Deadpool.

“And if you experience an erection lasting longer than four hours … you’re welcome.”

Watch the video and check out Reynolds’ cheeky hashtag #Deadpole in the tweet below.

‘Deadpool’ is available on Blu-ray and DVD May 10th.


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