Rapper turned businessman Sean Combs has confounded the internet by changing his name for the umpteenth time.
The man who has gone by Puff Daddy and P. Diddy and more recently just Diddy on Saturday proclaimed that he now wants to be called “Brother Love,” or even just “Love.”
He made the announcement in an online video posted on his 48th birthday, saying, “I decided to change my name again!”
https://twitter.com/diddy/status/926915432556015616
Needless to say, the Twitterverse was amused by the new moniker — especially since it’s one shared by Bruce Prichard’s wrestling persona as The Undertaker’s manager Brother Love from his days at what was then the WWF.
Others thought he might be playing on Buddy Love, the cloned alter ego of Eddie Murphy’s professor Julius Klump in the “Nutty Professor” remakes of the late 1990s.
“Now is ‘brother love’ related ‘buddy love’?” one asked. “Or is this a some sort of comic book cross over that no one gets.”
See more of the reactions below.
https://twitter.com/colebrownpdx/status/927265606071590912
https://twitter.com/KellyJMeenan/status/927243451405623296
Happy Birthday “Brother love!!“ ?? (@diddy)! Love u bro hope ur enjoying ur day ?❤️
— Lil' Kim (@LilKim) November 5, 2017
https://twitter.com/IMTIMMcINTYRE_/status/927265208568987648
Sean Combs changes his name again! Now Brother Love, or just Love. Like it, world needs more love. pic.twitter.com/r38OINDnu0
— Mike Sington (@MikeSington) November 5, 2017
So it's like almost every decade that passes Puffy would look for a new name. #BrotherLove #Rebranding
— Mantrizzle! (@GeorgeNwosud1st) November 5, 2017
Brother Love? Guess Diddy felt he wasn't in the press often enough lately.
— rrresta (@rrresta) November 5, 2017