He Diddy What?! Sean Combs Confuses Internet by Changing His Name Again, to Brother Love

For his 48th birthday rapper-businessman trots out a new moniker — shared by a beloved WWF character

Rapper turned businessman Sean Combs has confounded the internet by changing his name for the umpteenth time.

The man who has gone by Puff Daddy and P. Diddy and more recently just Diddy on Saturday proclaimed that he now wants to be called “Brother Love,” or even just “Love.”

He made the announcement in an online video posted on his 48th birthday, saying, “I decided to change my name again!”

Needless to say, the Twitterverse was amused by the new moniker — especially since it’s one shared by Bruce Prichard’s wrestling persona as The Undertaker’s manager Brother Love from his days at what was then the WWF.

Others thought he might be playing on Buddy Love, the cloned alter ego of Eddie Murphy’s professor Julius Klump in the “Nutty Professor” remakes of the late 1990s.

“Now is ‘brother love’ related ‘buddy love’?” one asked. “Or is this a some sort of comic book cross over that no one gets.”

See more of the reactions below.