The Digital Entertainment Content Ecosystem (DECE), named Mark Teitell as its general manager and announced the addition of seven companies to the coalition on Wednesday. The new enlistees bring the groups total to 55 member companies.
The DECE is an entertainment industry consortium dedicated to coming up with a standardized format that will allow consumers to download movies or music and play it on any device — be it a computer, a phone or an X-box.
The newest members include: BT, Cineplex Entertainment, CSG Systems’ Content Direct, Huawei, IBM, NDS, and Red Bee Media — though not Apple and Disney, the big industry holdouts. The roster already included such media giants and retailers as Adobe, Best Buy, Comcast, Fox Entertainment Group, NBC Universal, Sony, and Warner Brothers.
Teitell will help drive strategy, product and business development, marketing and operations for the consortium. He is also tasked with working with executives from DECE member companies to launch the system and to attract other companies to its ranks so it can be adopted by the industry.
Teitell most recently served as a partner in the media and consumer technology practice at Oliver Wyman, an international management consulting firm. Where he worked in home and mobile entertainment. He preciously worked with DECE developing a common file format, an accomplishment that the consortium announced last January.
Read also: "Hollywood Finds a Standard for Digital Movie Downloads"
