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Dos Equis’ New ‘Most Interesting Man in the World’ Looks Like an Older Michael Phelps (Video)

French actor Augustin Legrand is your new spokesman for the beer brand

Dos Equis has a new Most Interesting Man in the World, and he looks an awful lot like Michael Phelps from 20 years in the future, who’s come back in time to take us on sexy, thrilling adventures.

The beer brand (and its ad agency, Havas New York) have chosen to replace the former Most Interesting Man in the World, Jonathan Goldsmith, with Frenchman Augustin Legrand. Legrand, 41, has been around the French TV and film circuit since the early 2000s, occasionally popping up in an American film like “Flyboys.”

Goldsmith, 77, spent 10 years as the Most Interesting Man in the World, so it may take some time for audiences to adjust to Legrand. That may be why the new spot seeks not to supplant the old with the new, but merely raises the question of whether there could be someone equally as Most Interesting.

The spot is merely a teaser for the forthcoming Dos Equis campaign that starts in October — just in time for a primo football ad assault. Dos Equis is one of the official sponsors of the College Football Playoff, so aging down the Most Interesting Man in the World (and giving him a little longevity) makes sense. Beer advertising is a massive business: Brewers spent $1.4 billion on advertising in 2015, and show no signs of slowing down in 2016.

Watch the teaser above.