Production company Electus and social media giant Facebook are teaming up on a new collaborative venture, called the “High School Heroes.” Subway will serve as the project’s sponsor.
The program will highlight inspirational teachers and students in the high school community, the three companies announced on Monday.
It also marks Facebook’s first big foray into original programming. It’s traditionally left video productions up to other platforms such as Youtube.
It is, however, precisely what the Ben Silverman headed Electus was designed to do. The production company aims to partner with advertisers earlier in the life cycle of a show, and has already teamed up with companies like Smirnoff to integrate their products into series.
The eight week program launched on Facebook on Oct. 18. In an example of corporatized crowd sourcing, Facebook visitors will get a chance to vote on their favorite heroes and mentors. , who in turn will vie for the title of ultimate High School Hero.
Winners will be announced on Dec. 16, 2010 and get a grand prize of $10,000 and an Apple iPad.