Elia Petridis, who directed legendary old-time actor Ernest Borgnine in his final role in "The Man Who Shook the Hand of Vicente Fernandez," has decided to focus on what could be Hollywood's future by starting virtual reality company Fever Content.
As part of the company's launch, Petridis has brought on Craig Bernard, who previously served as chief creative cfficer for SAMO VR, as Fever Content's executive producer. At SAMO, Bernard oversaw several VR projects, including the music video for the EDEN song, "Drugs." That film was showcased by VR company Jaunt at this year's Sundance and SXSW festivals.
Petridis' VR experience includes narrative live-action thriller, "Eye for an Eye: A Séance in Virtual Reality," a collaboration with "Gnomes & Goblins" virtual reality studio Wevr.
"I am very excited to be working with Craig," Petridis said in a statement. "Our team understands the potential VR grants to entertainment. We fuse creation and technology to unlock the heart of each experience."
"Our approach streamlines the creative process, which is crucial to our many partners and clients' needs and expectations," Bernard said in the statement. "We have cultivated a large network of technical and creative partners, which allows us to support even the most ambitious goals."
"Fever Content makes experiences that deserve to be fully immersive," Petridis added. "And we know exactly how our experiences are meant to make you feel. Our content will reach inside of you and grab at your heart strings. We are thrilled to bring audiences the latest and greatest wonders of VR."