Electric cars, spaceships, underground tunnels, solar panels, and now… tequila.
Elon Musk is now looking to make his own brand of tequila, with Tesla filing an application with the U.S. Patent and Trademark Office to trademark “Teslaquila” earlier this week.
Musk responded to a CNN tweet on the filing on Friday, saying it would be “coming soon.” The application, filed on Monday, aims to trademark “distilled agave liquor” and “distilled blue agave liquor.” Musk then shared a sneak peek at the bottle in a follow-up.
It goes without saying Teslaquila will be best enjoyed without using another of Musk’s recent side projects, his $500 flamethrower, at the same time.
Teslaquila stems from an April Fool’s tweet where Musk joked the company was going bankrupt after finding its chief executive “passed out against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.” Musk and Tesla actually jumped at trademarking Teslaquila soon after, initially filing its application in Jamaica on April 10 — which can help it move faster through the U.S. Patent and Trademark Office.
While Musk is known for joking around on Twitter — a platform that has given him and Tesla investors headaches in the past. But it looks like Tesla’s interest in selling its own tequila is legitimate; the company filed an “intent to use” application, meaning it’s serious about using the trademark in the future.
Tesla shares, which have dropped 18 percent since the start of October, inched slightly higher on Friday, hitting $254 per share.
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Elon Musk has been at the forefront of Silicon Valley innovation for two decades. The South Africa-born entrepreneur has been linked to a number of high-profile, intriguing ventures... so let's take a look.
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Pay Pal
Musk made his initial fortune thanks to PayPal, which he sold to eBay in 2002 for $1.5 billion. He made a cool $165 million off the deal.
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Tesla Motors
Instead of buying an island and living the high life after the PayPal sell, Musk went to work on getting the world off its dependency on oil. He founded Tesla Motors (now Tesla Inc.) in 2003, taking over an old Toyota-General Motors manufacturing plant in the Bay Area. The slick electric cars can travel 250 miles without a charge and sell for upwards of $100,000. Its "mass" car, the Model 3, is due out in 2018.
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Space X
Perhaps the project most important to Musk is SpaceX. Founded in 2002, the rocket company has worked with NASA on several launches. SpaceX made history when it developed "recycled" rockets that are able to be launched, landed and reused. Even more ambitious, Musk wants to send manned missions to Mars within the next decade... and colonize the red planet.
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Hyperloop
Musk frequently travels back and forth between NorCal and SoCal, and he wants to do it quickly. Enter Hyperloop, where passengers will be put in pods and shot through tubes connecting San Francisco and Los Angeles at speeds of up to 760 miles per hour. Musk sketched the concept in 2013, and it's now being pursued by a group in L.A. full-time.
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Neuralink
Musk is also big on artificial intelligence and hopes to find a way to directly connect humans to machines. That's where his Neuralink comes in. Co-founded by Musk in 2016, the company aims to integrate our minds with AI advancements via chip implants.
Via @nbashaw on Twitter
The Boring Company
The Boring Company aims to alleviate traffic by building an underground network of tunnels. Cars would be able to latch on to giant sleds and zip through tunnels at 125 mph or passengers can take futuristic glass buses if they want.
The Boring Company
SolarCity
Founded by Musk's cousins in 2006, SolarCity is the second-largest provider of solar panels in the USA. Musk owned 22 percent of its shares when Tesla bought-out the company for more than $2.5 billion in 2016.
Tesla Inc.
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Elon Musk has been at the forefront of Silicon Valley innovation for two decades. The South Africa-born entrepreneur has been linked to a number of high-profile, intriguing ventures... so let's take a look.