“Entertainment Tonight” will partner with Facebook to bring 360-degree video to the Grammys red carpet, ET announced Thursday.
The video allows users to choose the camera angle from their computer or mobile device and view or scan the entire carpet as if they were actually standing on it live. It will be broadcast exclusively on the ET Facebook page and be accessible on a desktop computer or a mobile device.
In September, Facebook launched the ability to share and view 360-degree videos in users’ news feed as new way for creators to share immersive stories, places, and experiences with their fans.
Over the past few months, thousands of these videos have been shared on Facebook, from all kinds of publishers. People can view them on iOS, Android and the web, and people using a Samsung Gear VR and supported Samsung smartphone can play the videos from News Feed in their Gear VR.
Entertainment Tonight’s multi-platform entertainment news brand includes the number one entertainment newsmagazine on television, averaging 4.4 million viewers daily, and the number one outlet for entertainment news video online, delivering more than 100 million video views per month.
Produced and distributed by CBS Television Distribution, Entertainment Tonight is hosted by Nancy O’Dell and Kevin Frazier and executive produced by Brad Bessey. Nischelle Turner is a correspondent with Cameron Mathison and Samantha Harris serving as correspondents and co-anchors of Entertainment Tonight’s weekend edition.