Esquire Cashes In on Lochte-Gate With Marathon of His Failed Reality TV Series

All eight hours of “What Would Ryan Lochte Do?” will air Friday

What Would Ryan Lochte Do

Stuck without something to do on Friday night?

Well, if you don’t want to watch the live Olympics action from Rio, you can settle in and follow scandal-ridden swimmer Ryan Lochte on Esquire.

The network is set to air all eight hours of the gold medalist’s failed reality series “What Would Ryan Lochte Do?” on Friday, starting at 6 p.m. ET, in honor of the hashtag Lochte-Gate.

The press statement announcing Esquire’s revival of sister network E!’s 2013 dip into the pool bluntly mocked Lochte’s current drama involving the Brazilian authorities.

“What is going on with #LochteGate?! Who the hell knows!” it read, according to CNN Money.

In case you have had your head underwater for the last few days, Lochte and fellow U.S. Olympics swimmers Jack Conger, Gunnar Bentz and James Feigen are being investigated by Brazilian authorities who suspect that they faked a story about being robbed at gunpoint while in a Rio taxi on Sunday night.

Rio officials later confirmed that the foursome had not been robbed and instead vandalized a gas station bathroom and were compelled by security guards to pay for the damage.

The police also cited video footage that captured them laughing and smiling as they returned to the Olympic Village from a late-night party after the time they said they were robbed.

Conger and Bentz were removed from a plane from Brazil to the U.S. on Wednesday night for questioning. However, Lochte is already back in the states and Feigen is thought to still be in Brazil.

While the complicated tale continues to unravel, be content in the knowledge that “What Would Ryan Lochte Do?” is far less taxing on the brain.

With episode titles such as “What Would Ryan Lochte Do … If He Got Plastered?” or “What Would Ryan Lochte Do … On Spring Break?” and memorable quotes from the swimmer like, “I always pee in the pool … doesn’t everyone?” — it is sure to be mindless entertainment at its best.