Facebook Debuts New Dating Service, Tinder’s Stock Plummets

“This is going to be for building real long term relationships, not just hookups,” says Mark Zuckerberg

Mark Zuckerberg wants to be your digital cupid, which will leave Tinder heartbroken.

The Facebook chief exec unveiled the company is building a new dating service at the annual F8 developer conference in San Jose, California.

“There are 200 million people on Facebook who list themselves as single, so clearly there’s something to do here,” said Zuckerberg. “Today, we are announcing a new set of features coming soon, around dating.”

Facebook users won’t be matched with their friends on the new service, and won’t be able to see their friends’ profiles. The feature will be opt-in. “This is going to be for building real long-term relationships, not just hookups,” added Zuckerberg.

The move immediately shook Facebook’s new competitors. Shares of Match Group — the parent company of Tinder and many other dating services — dropped 18 percent immediately after Zuckerberg’s announcement.