Facebook’s Matthew Henick Dishes on What’s Working on Watch

Facebook wants more news and sports formats that “drive consumption,” says Henick

How exactly one measures success on Facebook Watch has been clouded in mystery. Behind the scenes, partners of the platform have struggled to understand exactly what the guidebook for success on the service looks like and Facebook hasn’t offered much help. Is it views, concurrent viewership, engagement, retention, or a goldilocks mix of all five? Do they want game shows, talk shows, dramas, unscripted, or sports-focused content? Because, as of right now, they have a lot of everything. As one publisher, speaking under anonymity, put it, “Their content strategy is like throwing spaghetti on a wall and seeing what sticks.”

But if you ask Facebook’s head of content partnerships Matthew Henick, the current route is all part of the plan…

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