Improving the experiences of future moviegoers will be the goal of FandangoLabs, a new research and development unit dedicated to innovating products and services in theaters, the online ticket broker announced on Monday.
Some of the industry’s top leaders and brightest minds have agreed to join an advisory board that will explore bringing to market new ways for consumers to experience movies on the big screen and share new audience conveniences to grow advanced ticketing and drive theater attendance.
The board members are Dave Hollis, Walt Disney Studios EVP, Theatrical Distribution; George Dewey, Head of Digital Marketing, 20th Century Fox; David Doyle, Chief Information Officer, SVP, Regal Entertainment Group; Alwyn Hight Kushner, President and COO, TCL Chinese Theatres; Jason Blum, Founder and CEO of Blumhouse Productions; and Jennifer Panasik, Portfolio Director, Media & Technology, IDEO. Global design firm IDEO will serve as a Fandango innovation partner in the venture.
“At Fandango, we’re at the intersection of entertainment, technology and consumers and we are excited to help drive innovation for the industry,” said president Paul Yanover.
“We’ve formed FandangoLabs so that the industry and consumers can benefit from our unique position in the movie ecosystem to foster the development of engaging new products and experiences for the millions of moviegoers and fans who use Fandango.”
FandangoLabs is tasked with updating and advancing moviegoing experiences with new technologies and business models. It will explore new possibilities across location-based services, social commerce, augmented and virtual reality, interactive video, and personalization, among others.
FandangoLabs hopes to release its first moviegoing products in 2016.