Fallen warrior Jon Snow generated more than 6,000 Tweets during the first airing of the “Game of Thrones” season 6 premiere on Sunday, according to the social-media analysis firm Brandwatch.
There were 6,000 tweets about Kit Harington‘s character from 9 p.m. t0 10 p.m. ET, when the hit HBO fantasy series returned. That’s out of 176,000 tweets overall about the series based on the books by George R.R. Martin.
Daenerys Targaryen (Emilia Clarke) followed with over 4,600 mentions. Then came Brienne of Tarth (Gwendoline Christie), with more than 4,100 mentions. And Red priestess Melisandre (Carice van Houten), who had a twisty surprise in the show’s final moments, generated more than 3,500 mentions.
Perpetual fan favorite Tyrion Lannister (Peter Dinklage) rounded out the top 5 with around 3,000 mentions.
Character mentions saw three spikes over the course of the one-hour airing of the premiere.
The largest peak belonged to Brienne of Tarth at 9:25 p.m. ET, when she confronted Bolton’s soldiers and pledged her allegiance to Sansa Stark. This one minute generated around 640 mentions for the character.
The second character spike belonged to Daenerys Targaryen at 9:02, apparently fueled by a tweet from a parody character account expressing joy at the series’ return.
The third spike was also associated with Daenerys, the mother of dragons, at 9:55, propelled by an action-figure giveaway offer that generated around 540 mentions for the character in a minute.