Golden Globes Slip 5 Percent in Early TV Ratings

Andy Samberg-Sandra Oh show fails to take full advantage of NFL Playoffs lead-in

Last Updated: January 7, 2019 @ 6:48 AM

Sunday’s 2019 Golden Globes dipped in early TV ratings, posting a 12.7 household TV rating/21 share from Nielsen. The overnight rating is down almost 5 percent from 2018, the share is even.

Last year’s Golden Globes, hosted by Seth Meyers, earned a 13.3 household TV rating and 21 share from Nielsen. Though those results was even with 2017’s data, when all markets were tallied and timezones adjusted, last year’s overall Globes viewership sank 5 percent from 2017 (19 million vs. 20 million).

In other words, this initial -4.5% could change too. It’s worth noting here that the Seattle market is currently excluded from the 2019 numbers, making this a 55 vs. 56-market comparison. That’s imperfect, but the lone omission is unlikely to change the trajectory of these returns.

This year’s Andy Samberg and Sandra Oh-hosted special had the big advantage of an NFL Playoffs lead-in. And that game went down to the wire, too, with the defending Super Bowl Champion Philadelphia Eagles earning a road win off a double-doink field-goal attempt by Chicago Bears kicker Cody Parkey.

Despite the year-over-year decline, NBC’s Globes were TV’s highest-rated non-sports show since March’s Oscars.

While shedding 4.5 percent of the prior year’s overnight rating is never a good thing, things could be worse. The latest Academy Awards (-16%), Grammys (-20%), Emmys (-10%), CMAs (-24%) and AMAs (-21%) were all down double digits from their respective previous installments.

Fast-national Nielsen numbers for the entire broadcast will be available in a few hours, but those are not adjusted for the different time zones. So for now (and for a few hours), the metered markets stats are the best we’ve got. Final figures are expected later today.

Find all of Sunday’s winners here.

Keep
Reading...

Looks like you’re enjoying reading
Keep reading by creating
a free account or logging in.