Golden Globes: That Winona Ryder 'Comeback' Ad Was About Empowerment, Until It Wasn't

Don’t call it a comeback — unless you’re a deceptive L’Oreal commercial about Winona Ryder’s career, that is. An empowering ad starring Ryder aired during the 2018 Golden Globes on Sunday. Well, it started out as empowering and then it morphed into a message about how anything can be salvaged, including bad hair.

In the clip, the “Stranger Things” star (who was nominated for a Globe in 2017 for her role as Joyce on the Duffer Brothers’ Netflix series) is seen walking around a dressing room in a long, black evening gown. She runs her fingers through her hair as she waits nervously before leaving for the stage.

Then she leaves to walk out into the limelight — and you find out her big “comeback” wasn’t her own, but belongs to her stylish ‘do.

Also Read: Golden Globes: Seth Meyers' 10 Best Jokes (Video)

“Everyone loves a comeback,” flashes across the screen. “Damaged hair deserves one too.”

Wow.

The general response on Twitter was “WTF?” — along with a heavy helping of sarcasm. Oh, and some people cried.

“Did this L’Oréal commercial just compare Winona Ryder’s career to damaged hair?” one user wrote. “The commercial about damaged hair deserving a comeback as personified by Winona Ryder’s acting career. Chills. Tears,” another tweeted. “Wait did I just cry at a Winona Ryder shampoo commercial? #GoldenGlobes,” another wrote.

Also Read: Golden Globes: Here's What We Know About That Actress Who Didn't Wear Black

Reps for Ryder and L’Oreal did not respond to TheWrap’s request for comment on the reaction to the ad.

Watch the bizarre commercial (and see the best reactions to it) below.

Here’s the full Winona Ryder/L’Oreal commercial from tonight’s #GoldenGlobes. It is WILD. pic.twitter.com/vTHRccxlew

— Kevin O’Keeffe (@kevinpokeeffe) January 8, 2018

Did this L’Oréal commercial just compare Winona Ryder’s career to damaged hair?

— Hunter Heilman (@HungerHuman) January 8, 2018

WHAT WAS THAT WINONA RYDER COMMERCIAL

— sonia saraiya (@soniasaraiya) January 8, 2018

The Winona Ryder commercial deserves its own Golden Globe tbh.

— Yvette Angeles (@Yvette_I_am) January 8, 2018

The commercial about damaged hair deserving a comeback as personified by Winona Ryder’s acting career. Chills. Tears.

— Patrik Sandberg (@PatrikSandberg) January 8, 2018

Have I had too much wine or did I just see a damaged hair commercial with Winona Ryder?

— Tim Stack (@EWTimStack) January 8, 2018

I just SCREAMED at the reveal in the Winona Ryder hair care commercial. I hope it wins the Emmy for Best Drama. #GoldenGlobes

— itsonlyzach (@itsonlyzach) January 8, 2018

that WINONA RYDER'S COMEBACK AS A METAPHOR FOR DAMAGED HAIR commercial is the out-of-nowhere frontrunner for Best Picture at the Oscars now, right?

— Josh Duboff (@JDuboff) January 8, 2018

THAT WINONA RYDER SHAMPOO COMMERCIAL HAS ME IN TEARS WTF pic.twitter.com/RTDO2WfKLx

— ||Enya????????|| (@enyaisnotonfire) January 8, 2018

Wait did I just cry at a Winona Ryder shampoo commercial? #GoldenGlobes

— Jeffrey (@BackdoorHustle) January 8, 2018

This Winona Ryder haircare comeback commercial is … a choice.

— Britt Julious (@britticisms) January 8, 2018

What the hell was that Winona Ryder commercial?!

— frank lloyd write (@emarvelous) January 8, 2018

What. Was. That.

— britt (@bthompchomp) January 8, 2018

Golden Globes: 5 Actresses Who Brought Activists to the Show (Photos)

With the #MeToo and #TimesUp movement in full effect on the red carpet, several of Hollywood's most powerful women showed up to the 75th Golden Globes with important activists by their side. Actresses Meryl Streep, Emma Stone, and Laura Dern -- among others -- used their arrival to shine a light on the changing post-Weinstein culture. From #MeToo creator Tarana Burke to activist Monica Ramirez, check out who the stars brought along to the show.
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Michelle Williams showed up with #MeToo movement founder and civil rights activist Tarana Burke -- who is also the senior director of the nonprofit Girls for Gender Equity.
@Hattie on Twitter
Laura Dern brought Monica Ramirez (not pictured), Deputy Director for the Labor Counsel for Latin American Advancement. Dern said Ramirez's letter, sent on behalf of 700,000 female farmworkers post-Harvey Weinstein scandal, was "extraordinary," and that she had to bring her along. “It’s time for us to make a difference, and everyone can make a difference and reach out and learn more at TimesUpNow.com," added Dern.
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Meryl Streep posed alongside Ai-jen Poo, an American activist and director of the National Domestic Workers Alliance. "The Post" star said, "People are aware now of a power imbalance."

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Amy Poehler posed with Saru Jayaraman, workplace justice advocate for restaurant workers.
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Emma Stone brought tennis legend and gender-equality trailblazer Billie Jean King. King said it was "one of the highlights" of her life to attend on such an important night.
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#MeToo creator Tarana Burke walked the carpet with Michelle Williams, tennis legend Billie Jean King arrived with Emma Stone

With the #MeToo and #TimesUp movement in full effect on the red carpet, several of Hollywood's most powerful women showed up to the 75th Golden Globes with important activists by their side. Actresses Meryl Streep, Emma Stone, and Laura Dern -- among others -- used their arrival to shine a light on the changing post-Weinstein culture. From #MeToo creator Tarana Burke to activist Monica Ramirez, check out who the stars brought along to the show.

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Golden Globes: That Winona Ryder ‘Comeback’ Ad Was About Empowerment, Until It Wasn’t

Golden Globes: 5 Actresses Who Brought Activists to the Show (Photos)

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Golden Globes: 5 Actresses Who Brought Activists to the Show (Photos)

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