Lionsgate has acquired the digital film “Dirty Thirty,” which reunites “Camp Takota” stars and YouTube phenoms Grace Helbig, Mamrie Hart and Hannah Hart, the studio announced Wednesday.
“Dirty Thirty” chronicles a birthday party that goes off the rails. Helbig and the Harts will also serve as executive producers on the project, which reunites them with the production team behind the successful digital movie “Camp Takota.”
Andrew Bush (“Roller Town”) will direct from a script by Mamrie Hart and Molly Prather. Michael Goldfine (“The Outfield”) returns to produce, while Ken Treusch and Vincent Nastri return as executive producers.
“Dirty Thirty” is being produced by Michael Goldfine Productions and distributed by Lionsgate. IMG Films is executive producing the project.
“As we build out our original digital offerings, we continue to look for projects that fit Lionsgate’s brand as a leader in supplying the next generation of global content and ‘Dirty Thirty’ perfectly fits that mandate,” said Lionsgate Digital’s Jordan Gilbert. “Grace, Mamrie, Hannah and the entire team have proven that they understand the digital audience and we are excited to be working with them on this long-form digital feature.”
“We are beyond excited to be making another digital movie together! We wanted to expand off the success of ‘Camp Takota’ by bringing in a major studio,” stars Helbig, Hart and Hart said in a joint statement. “Lionsgate is a perfect partner because they are a big player, but they’re a young studio who will support our creative vision and take chances. Plus, they approved our snacks budget.”
Pre-production begins this week on the film, which will be distributed on myriad digital platforms, including EST and SVOD. Fans will be able to join the fun and follow the filming process at DirtyThirtyMovie.com.
WME and CAA brokered the deal for the movie with Lionsgate. Bleecker Street represents Helbig and both Harts. Helbig is also represented by WME and attorney Melissa Fox, the latter of whom also reps Mamrie Hart along with CAA. Hannah Hart is also repped by UTA and attorney Ryan Pastorek.