Hasbro has created and filled a new executive position, with Stephen Davis sliding into the newly-created role of executive vice president, chief content officer. As part of his duties in this new role, Davis will take on the overall responsibility of developing content for Hasbro’s brands across multiple platforms.
“During the past several years, we have been steadily building our omniscreen storytelling capabilities, globally reaching kids and families everywhere that they are consuming content,” said John Frascotti, president, Hasbro Brands. “Today’s appointment not only recognizes the tremendous vision and momentum that Steve has brought to Hasbro Studios and to Hasbro, but also reflects the decision to closer align storytelling to the transformative work our teams are doing to bring branded play to life around the world.”
Formerly the president of Hasbro Studios, and global entertainment and licensing for Hasbro, Inc., Davis will report to Frascotti and retain oversight of Los Angeles-based Hasbro Studios, which he has led since its 2009 launch, while also overseeing the recently announced film label, Allspark Pictures, with Hasbro president and CEO Brian Goldner, as well as existing franchises produced with other studios like “Transformers.”
“AllSpark Pictures is an evolutionary step in our entertainment strategy that allows us greater control of the film process and an increased opportunity to reach multiple audiences including and beyond young children,” said Goldner of the label. “In Steve’s newly evolved role, we will work together to leverage our extensive experience in TV and film production to develop fresh and compelling movies based on select Hasbro brands for our global audiences.”
Allspark’s first foray into film production will be the live-action “Jem and the Holograms” film and an animated feature film based on the popular “My Little Pony” property.
“Storytelling is the power behind successful brand building,” Davis said. “I look forward to ensuring that our stories continue to connect and engage with today’s consumers around the world, in all forms and formats – across digital, television, animated and live action films.”
In addition to his work with both Hasbro Studios and Allspark Pictures, Davis will continue overseeing the Global Licensing & Publishing Division, which he took over in 2013, as well as in-house commercial production at Cakemix Studios. He will also co-manage Hasbro’s interest in the Discovery Family channel with Frascotti.