On this week’s episode of “TheWrap-Up” podcast, hosts Sharon Waxman and Daniel Goldblatt were joined by TheWrap’s Tim Baysinger and Steve Nason, research director at Parks Associates, to discuss the launch of HBO Max.
“I think people are kind of sleeping on the content a little bit,” Nason said. “I think if you compare it, considering HBO was all the Warner Media assets that they have, I don’t think people realize everything that’s kind of under that umbrella that AT&T now owns.”
Baysinger added, “I think the big difference, if you want to compare it to something like Disney+, Disney put so much effort into making the launch of Disney+ making it feel like a huge event, like you had to be there on day one. It felt like this grand unveiling. I don’t think Warner Media gave that same feeling with HBO Max and maybe it’s because they’re not as concerned with day one, more that they’re concerned with day 100, day 1,000.”
Watch the video above and you can listen to the full episode below.
“TheWrap-Up” is hosted each week by founder and editor in chief Sharon Waxman and assistant managing editor Daniel Goldblatt. The pair dive into the biggest headlines of the week in the world of movies, television, streaming and tech. Each episode features two deeper dive segments featuring our knowledgable and talented team of Wrap Pro reporters, offering up their in-depth, expert analysis you won’t hear anywhere else.