‘How to Lose a Guy in 10 Days’ Adaptation Lands at Quibi

Guy Branum has been tapped to write the series

How to lLose a Guy in 10 days

“How to Lose a Guy in 10 Days,” the 2003 romantic comedy starring Matthew McConaughey, is being adapted into a short-form series at Quibi.

The series, which will be written by Guy Branum, is in development at the streaming startup in partnership with Paramount TV. “How to Lose a Guy in 10 Days,” which follows a young online columnist and an oversexed advertising executive who both need to prove they’re capable of being monogamous.

Quibi is also developing the supernatural thriller “Last American Vampire” in partnership with 20th Century Fox Television. The series centers on a young female FBI agent that partners with a wealthy, 500-year-old vampire to protect the world from a dangerous threat. Terry Matalas has been tapped to write the series, with David Katzenberg, Seth Grahame Smith, and Aaron Schmidt serving as executive producers.

With more than $1 billion in funding from investors like Disney and Viacom, Quibi has spent much of the last month adding new series to its programming. Quibi — short for “quick bites” — added sci-fi drama “Don’t Look Deeper” starring Don Cheadle, a stunt driving show from Idris Elba (” Elba vs. Block”), and a beauty series produced by and starring Tyra Banks, called “Beauty.” “Mapleworth Murders,” a Lorne Michaels and Seth Meyers-produced comedic murder mystery is also on its way, along with an untitled action show starring Liam Hemsworth.

The service, set for a spring 2020 debut, will offer mobile-only shows that run about 10 minutes or less. CEO Meg Whitman said she expects 75% of Quibi’s audience to opt for its $4.99 per month ad-supported offer, rather than its $7.99 per month ad-free deal. Quibi has already sold more than $100 million worth of ads, according to Whitman and Katzenberg who shared the update at the Cannes Lions International Festival of Creativity in June.